Bad weather?Your customershear from you.
When the National Weather Service posts a freeze, wind, heat or heavy-rain alert for your area, your own past customers whose job fits that weather get a short heads-up from you, before they go looking for someone else. You approve it from your phone. It goes by email, and by text only to people who opted in.
Price: Quote. Priced from your list size after the free audit. It comes inside Revenue Engine, or we add it to Quote Closer Desk.
You did the job. Then you never said another word.
A few years in, you have hundreds of past customers who already trust your work. Bad weather is the one time they're already thinking about their roof, their pipes or their furnace.
Winter: scraping by, duct cleaning, selling filters. It's tough.Owner post on Reddit, r/HVAC
Do the job, get paid, never contact them again.Marketing agency post on Facebook
You meant to send a "wrap your hose bibs" note before the freeze. Then the freeze came.
The draft is waiting on your phone the afternoon the alert posts. One reply sends it.After a windstorm, they call whoever's top on Google, even if you did their roof.
Your note reaches them before they start searching, with your name and number on it.You'd rather not spam people. So you send nothing.
Only customers whose job fits the weather get a note, at most once every two weeks, and anyone can unsubscribe.The first two are paraphrased from public posts, with the place we found each one. The last three are our own description of how this usually goes. None of these are our clients.
From a weather alert to a booked visit.
We set up each step and keep it running. You do one thing: say yes or change the draft.
We watch the National Weather Service for your area.
Freeze, high wind, heat and heavy-rain alerts, for the counties or zones you work in. You pick which ones you care about at setup. Small advisories you'd ignore, we ignore too.
We match it to past jobs that fit.
Freeze goes to furnaces, heat pumps, water heaters and pipes. Wind goes to roofs and generators. Heat goes to AC and heat pumps. Heavy rain goes to gutters, sump pumps and skylights. Only customers inside the alert area are on the list, and anyone you heard from in the last two weeks is left off.
A short note, written ahead with you.
At setup we write one note per weather type with you, in your words. Each one says what to check, what's normal and how to reach you. No scare lines. No talk of claims or coverage. When an alert posts, the right note gets the day and the area filled in.
It lands on your phone for a yes.
You see the draft, how many people fit and how many get it by text or email. Reply YES to send, reply with a change, or reply NO if you're already booked solid. Nothing goes out on its own.
Email to everyone who fits. Text only to opt-ins.
Customers who said yes to texts get a text, during daytime hours. Everyone else gets an email from your business name with an unsubscribe link. Anyone who unsubscribed or replied STOP never hears from you again.
Replies come straight to you.
When someone writes back, you get it on your phone with their name, town and the job you did for them. A booking link in the note lets people pick a time without a call.
One page, once a month.
Alerts sent, how many people got each one, replies, bookings and the job totals you mark as done. A booking counts only if the customer replied to one of these notes or used its link.
Pick the weather. See who hears from you.
Choose a trade and an alert. Eight sample past customers get sorted: email, text or skipped, with the reason. Tap anyone to read the note they'd get.
Lows in the mid 20s.
The draft on your phone
Who it's for.
Trades whose work breaks, leaks or freezes when the weather turns, and who have a few hundred past customers on file.
A good fit if
- You do heating and cooling, plumbing, roofing, gutters, generators, drainage or tree work.
- You have past customers with an address or at least a town, and an email for most of them.
- You can fit a few extra calls in the days after a freeze or a storm, or you'd like to fill the slow weeks of winter.
- You'd rather approve a draft than write one at 4pm on the day of the alert.
Probably not if
- You have fewer than a couple hundred past customers. The math gets thin. Old quotes turned into jobs is a better first fix.
- Your work doesn't change with the weather, like a fence or a driveway that's already done.
- You're booked out for weeks every time it freezes. You don't need more calls then. Members who pay monthly may fit better.
Who it's built for.
- Your past-customer list. Name, town or address, email, and the job you did. A QuickBooks export, your job software or a spreadsheet all work. We clean it up.
- Who said yes to texts. If you don't know, everyone gets email. We add a texting consent line to your booking form so the text list grows.
- Your service area. The towns or counties you'll drive to. We match alerts to those.
- 30 minutes at setup. To go over the notes for each weather type, in your words.
- One reply per alert. YES, a change, or NO. That's the ongoing work.
- The base underneath. Included in Revenue Engine, or added to Quote Closer Desk.
What one alert could be worth.
Start low on the booking rate. Most people read the note and do nothing, and that's fine. The ones who book are customers who already know you.
How it works: customers who fit, times the share who book, times your average job and your margin, for each alert you approve. A visit counts only if the customer replied to one of these notes or booked from its link. Repairs that turn into a replacement later aren't counted here, and neither are referrals.
What it won't do.
So you know before the audit.
- It can't call the weather.It follows National Weather Service alerts. Some freezes come in milder than forecast. Your note still reads fine. It's a heads-up.
- It won't send without you.Every alert waits for your YES. If you don't answer, nothing goes out.
- No texts to people who didn't say yes.Customers who didn't opt in to texts get email. Texts go out during daytime hours only.
- No scare tactics and no insurance talk.The notes say what to check and how to reach you. Nothing about claims, adjusters or what a policy covers.
- Only your own past customers.No bought lists and no texts to the neighbors. People you've worked for, and that's it.
- It can't promise calls.Some alerts bring a few bookings, some bring none. The calculator is example math with your numbers.
Where it comes included, and what pairs well.
- Revenue EngineIncludes thisThe top trades package. Members, every unit on file, weather alerts, a comeback wave to past customers and a 7am owner brief, on top of everything in Quote Closer Desk.
- Quote Closer DeskAdd it onQuote follow-up that answers customer questions from your fact sheet. Add weather alerts when you want repeat work from past customers too.
- Members who pay monthlyPairs wellA freeze note is a good moment to offer your maintenance plan. Members also get first pick of times when the weather is bad.
- Every unit on filePairs wellWith each unit's age on file, a heat wave note can go first to the customers whose AC is the oldest.
- Slow days filledPairs wellFor the weeks when the weather is calm and tomorrow looks light.
- Old quotes turned into jobsPairs wellThe same past-customer list, used for the quotes that never got a yes.
The terms, in plain words.
- 3 months, then month to month.No auto-renew term. After the first three months, cancel by text and it runs to the end of the month you've paid for, then stops.
- You own your contacts and your number.If you leave, you get a contacts file and your number ported to you. Your customer list was always yours. It's all written into the agreement.
- Live about a week after text approval.Phone carriers approve business texting first, and they set that timing. Once they do, we're usually live about a week later.
- Priced from your numbers after the free audit.We set the price from your list size and what you already have in place, so it reads Quote here.
Fair questions.
Which weather does it watch?
Freeze, high wind, heat and heavy-rain alerts from the National Weather Service, for the area you work in. You choose which ones at setup. If you only care about freezes, that's all you'll hear about.
What if the alert posts on a Saturday night?
The draft still comes to your phone. Email can go out as soon as you say yes. Texts wait for daytime hours, so a late YES means the texts go out the next morning.
Won't my customers find this annoying?
Each person gets at most one weather note every two weeks, and only when their job fits the weather. Every email has an unsubscribe link and every text takes STOP. Most people are glad to get a "cover your outside faucets" reminder from someone they've hired before.
Do you text everyone on my list?
No. Only people who said yes to texts. Everyone else gets email. That goes for weather alerts, old quotes and the comeback wave.
Can I change a note before it goes out?
Yes. Reply with the change, like "say we have openings Friday," and we update it before it sends. You can also reply NO and nothing goes out.
What if we're already slammed?
Reply NO, or tell us to send only to members or only to one town. The point is calls you can take.
What does it cost?
It's quoted because I put together the best setup for each business, based on its size and what it actually needs. I price it after the free audit, from your list size and what you already use. Website plans are separate and listed on the main site.
Be the first call before the freeze.
Text Chase what you do and about how many past customers you have. We'll tell you if weather alerts make sense for your list, and which package they'd sit in.